Design : services
Essential Brand Strategy
Brand Strategy (Light) + Creative Direction Strategy
Solidify your unique brand edge with strategy and visual brand direction to ensure alignment, cohesion , and optimal results.
What’s Included:
Brand Strategy + Positioning (Light)
- • Brief competitive research to make sure you stand out from your competition.
- • Abbreviated Brand Strategy positioning – refining some or half of these: Brand values, mission, key points of difference, brand benefits, brand positioning pyramid, voice, personality
- • Revised brand position statement/ brand one-liner
- • Ideas and opportunities for your business, brand and marketing.
Creative Strategy
- Your brand’s visual direction to guide any execution in design stage – this is the foundation work before logo, website or
- collateral is done. We consider what you are imagining, what resonates with your audience, while defining and carving your unique aesthetic edge from your competition.
- • Visual research
- • Brand Moodboard
- • Color palette
- • Font palette
- • Photo direction
- • Web sitemap (if requested)
- • Web function inspire (if requested)
What’s Included:
- • Brand Questionnaire
- • Two 90-min calls/ sessions together
What’s Included:
- When you’re already clear and solid on your brand positioning, audience, and competition, yet might need some strategy or messaging refinements, then start with this.
- You’re launching, rebranding, or relaunching and desire an abbreviated Brand Strategy yet full Creative Direction so you have a plan to stand out.
